Discover the tricks supermarkets use to get you to spend more.
What are the tricks used in the supermarket to make you spend more?
The order of products in the supermarket:
Most of the time, basics like milk, eggs, and bread are placed farther from the supermarket entrance, so you can spend more time wandering the other aisles. Draws your attention to products you don’t necessarily need. The solution is to set a long-term budget goal and stick to it as much as possible. This will prevent you from compulsorily purchasing.
Big carts in the supermarket:
In many supermarkets, carts have increased in size and this may tempt you to buy more than you originally wanted. Conversely, if you see your cart half empty, you will think that you are missing something. To avoid this, do not take a cart and only put what you can carry in your hands or in a smaller basket.
Layout and display of products in supermarkets:
Often the most profitable products for retailers are those that are positioned so that you do not miss, at eye level. So the most profitable brands are the ones right in front of you, you will have to go down or up a floor or two to find cheaper brands. Tip: Look at all the shelves before buying a product, this will allow you to compare prices and take only what fits your budget.
Checkout Items in Supermarkets:
When you’re out, before it’s your turn, you’re very likely to be tempted by candy or a magazine. These are well positioned and easy to access when you are in the checkout line. The only solution here is your will!
Supermarket offers and promotions:
In general, the supermarket always wins even when it makes offers. Sometimes you save a little, but often you don’t. If you buy ten cups of yogurt, for example, you definitely won’t be able to eat it before its expiration date.
Fresh scents in the supermarket:
The bakery is often placed right at the entrance to the supermarket. The sweet aromas of croissants and other desserts will make your mouth water and will make you want to eat tempting, flavorful and sweet products. Our advice is not to shop on an empty stomach because that will make you want to buy everything!
Quiet and slow music in the supermarket:
Supermarkets have found that playing soft, slow music slows your heartbeat and relaxes you. This will slow down your steps while shopping and thus encourage you to spend more, such as when you come across an offer you can’t refuse. The solution to this is to wear headphones and walk briskly while running.
What’s the best trick clothing stores use to get you to spend more?
Many clothing brands use this marketing strategy of “until supplies run out” tags. This will put you in the doubt that if you do not buy this item right away, you will never be eligible for this offer. Do not forget that sales are cyclical and that you will definitely find the same or even better offer during the following promotional periods.
You now have a good background on the marketing strategies adopted by many brands.